While we all know Versace is definitely no stranger to the world of fashion, the brand is taking a walk on the “affordable” side, and is joining the ranks of high end fashion done frugally. Available in the UK starting tomorrow, Versace for H&M is due to hit stores stateside (including Canada) this Saturday, November 19th.
Clothes range in price from $50-300; and the line doesn’t disappoint with its full bursts of color, faux fur, and studs (what more could a girl want)?
To limit the chaos that ensued with the oh-so-popular release of Missoni for Target, H&M has issued shopping rules to help ensure more consumers can share the love (these rules are only for women….apparently the boys know how to behave themselves). Doors open at 8am and the first 280 people to lineup to shop the women’s collection (ushered in in groups of 20), will be issued color coded bracelets that correspond to a specific 15 minute time slot. Multiple purchases of a single item, even in varying sizes will not be allowed. Once group of 280 is dispensed, the doors will open to the general public.
Donatella Versace; who took over the label upon her brother’s untimely death in 1997, is recognized as first having used notable celebs in Versace’s advertisements and on the catwalk, instead of unknown models. So I guess then it should have come as no surprise when the empress recently pulled the plug on a recent shoot that showcased “real women” wearing the brand for H&M. While the up and coming real New Yorkers ranged in size from only size 0 to size 6, it was said that Donatella felt they didn’t fit in with the company’s branding. Let me just say…I’m all for staying true to your brands image, but c’mon Donatella! After all the real woman is who will be lining up to take home a piece of the Versace empire this weekend. Cancelled photo shoot aside, I cannot help but to have my eye on this top and vest retailing for around $50 and $70.
What do you think? Should the brand have scrapped the photo shoot? Anything in the collection you LOVE? I want to hear it.